As the youngest in the Kardashian-Jenner empire, Kylie Jenner is starting to make a name for herself outside of her 36.4 million followers on Instagram. Quickly becoming an it-girl when it comes to fashion and beauty, she released her official app this past week which earned the number one spot on the App store beating out all of her sisters who also launched their own apps. Any user can get a free 7 day trial but after that it costs $2.99 per month to keep full access to the app. The app ranges from ‘#tbt” with vintage pics of Kylie with her friends and family to ‘Neeeeed’ where Kylie shows her latest fashion crazes. Amongst my favorite sections are ‘Cop My Style’ where she posts her favorite outfits and includes more affordable options and ‘Help! My Face Is F#cked!’ where she and co-host, Gigi Gorgeous, make videos about their favorite beauty secrets. Kylie also does live-streams which are casual looks into her every day life (my favorite was her and her sisters dancing to Justin Bieber). The app does a great job at reflecting Kylie's style and lets to users feel as if they are real-life best friends with Kylie. As one of Kylie’s first big projects I think she did a really great job and I’m excited to see what she does next.
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