Crayola just released a new cosmetics line with ASOS, at first glanced, it seems like everything an arts-and-crafts-turned-makeup enthusiast could wish for. Complete with two eyeshadow palettes, a face palette with blushes and highlighters, a customizable lip palette, a brush set, along with a set of face crayons, this 58-piece collection covers every area of beauty except foundation and concealers. Every product’s packaging stars the signature Crayola squiggle and sleek white and black or shiny iridescent finishes, the outward aesthetics are up to par with a more grown-up experience.
However, if you are anything like me, you never purchase brand-new makeup products without first doing research by reading reviews and watching videos from trusted YouTube beauty gurus. After I settled down from my initial excitement and urge to spontaneously purchase every face crayon with expectations of perfect bold eyeliner looks, I set into several videos from YouTubers such as James Charles and Rachel Leary.
Wow, I was disappointed in what I saw… The results were not pretty. The highlighter stick was chalky and barely appeared on the skin and even removed the foundation beneath it. The mermaid palette, though decent in performance, was nothing special and contained mostly shimmer shadows that were not as pigmented as they could have been. The face crayons were maybe the biggest let-down of all the new products-- what do we even use face crayons for? While some were super creamy and pigmented, others (particularly the black) were not. Even those that were pigmented never fully set and did not blend very well. I also found the mermaid- and unicorn-themed makeup to be more like trends we saw in 2017.
Coming from a brand so well-known for its affordable art products, the price point was also disappointing. A brush set of just four brushes cost $40. The collection included 2 mascaras (one black and one bright blue) that cost $16 each. When there are so many drug store alternative mascaras that even outperform the best high-end options, this price for many of the products seems unreasonable in comparison to other affordable brands like Morphe, NYX, and Elf who offer inexpensive alternatives to quality products.
Crayola is no stranger to makeup collaborations, having previously released collections with Sally Hansen and Clinique. Based on this new solo foray into the beauty world, it seems that Crayola should stick to partnering with brands that already know how best to formulate successful products. As fun as the packaging and ideas were behind this collection, the products are not worth purchasing unless you solely aim for that childhood aesthetic and do not have any real expectations for superb performance.
As for me, I am en route to purchase my 120 pack of crayons and a coloring book for a cheaper and more effective throwback experience. If you bought any of the Crayloa ASOS products and have anything to share from your experience please leave a comment down below!
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