This summer I had the amazing opportunity to intern at Quiksilver headquarters in Huntington Beach, CA. While there, I was able to learn from the best professionals in the surf industry. I attended sales meetings, pre line showings, and buying meetings. I got to analyze selling reports, put together CADs, merchandise stores, and help with minor and major marketing events around Huntington Beach. Through these experiences, I was able to learneverything there is to know about the surf industry. Before I knew it, I wasn’t just working in the surf industry, but I was eating, living and breathing surfing. I learned quickly that surfing isn’t just a sport, it’s a lifestyle.
Although the majority of the attendees at Surf Expo are buyers or company employees, there are also many attendees who come just for the experience. As you walk through the doors of Surf Expo you will become instantly overwhelmed on where to begin. The event is organized by categories; major surf brands are centrally located, then surrounding them are sections for water sports, footwear, beach resort, boating and much more. As you walk around you will see the majority of the people sporting a beach wear fashion. It is also not uncommon to see people strutting around in their bathing suits. There are Groms (surf slang for young surfer boys) walking around with bags full of promo giveaways they’ve collected from different booths, and even famous surfers that tend to blend in and go unnoticed by the public.
Overall, Surf Expo was an amazing event that solidified my love for the surf industry even more. The surf industry is unlike any other industry I’ve worked in before. There is something about the down to earth people and laid back style that creates a welcoming environment. The people are passionate for what they do and continue this passion even after leaving the office or expo. My internship at Quiksilver started as just a job, but my love for the surf industry has now become part of my everyday life.
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